Comments on: When Tapping Into The Conversation Almost Went Wrong For Sony’s Launch Of The Playstation 3 http://www.kudonomics.com/blog/when-tapping-into-the-conversation-almost-went-wrong-for-sonys-launch-of-the-playstation-3/ Can You Earn Money With Social Media? Tue, 31 Aug 2010 00:20:14 +0200 http://wordpress.org/?v=2.8 hourly 1 By: Erik Hekman http://www.kudonomics.com/blog/when-tapping-into-the-conversation-almost-went-wrong-for-sonys-launch-of-the-playstation-3/comment-page-1/#comment-17 Erik Hekman Fri, 23 Jan 2009 13:58:21 +0000 http://www.kudonomics.com/?p=63#comment-17 The case was indeed interesting. Not many cases are found where things almost went wrong. Looking at advertisers that deliberately try to use viral marketing there must be a hundred cases by now. StarbucksIdea is indeed a good success story but it is a company that created a community around a product instead of invading a current community. I think conversations will be more important in the future but more subtle then this case study. The case was indeed interesting. Not many cases are found where things almost went wrong. Looking at advertisers that deliberately try to use viral marketing there must be a hundred cases by now.
StarbucksIdea is indeed a good success story but it is a company that created a community around a product instead of invading a current community. I think conversations will be more important in the future but more subtle then this case study.

]]> By: Rommert http://www.kudonomics.com/blog/when-tapping-into-the-conversation-almost-went-wrong-for-sonys-launch-of-the-playstation-3/comment-page-1/#comment-16 Rommert Fri, 23 Jan 2009 10:32:44 +0000 http://www.kudonomics.com/?p=63#comment-16 Cheers! This is a interesting case, since lots of agencies try to engage the public by promoting products and services 'on their level'. They do this by means of publishing 'fake' or intrusive messages. The key here is honesty and transparency. People don't like to be made fool of. Two examples are mentioned in <a href="http://www.readwriteweb.com/archives/fake_viral_videos_is_this_good_marketing.php" rel="nofollow">this post</a> on ReadWriteWeb. Personally, I think don't know if companies are able to tap into the conversation. If they do it with transparency and honesty, it might backfire as well as people might not believe them or discard it as 'just another ad'. On the other hand, there are working examples. <a href="http://mystarbucksidea.force.com/" rel="nofollow">StarbucksIdea</a> comes to mind. Cheers!

This is a interesting case, since lots of agencies try to engage the public by promoting products and services ‘on their level’. They do this by means of publishing ‘fake’ or intrusive messages. The key here is honesty and transparency. People don’t like to be made fool of. Two examples are mentioned in this post on ReadWriteWeb.

Personally, I think don’t know if companies are able to tap into the conversation. If they do it with transparency and honesty, it might backfire as well as people might not believe them or discard it as ‘just another ad’. On the other hand, there are working examples. StarbucksIdea comes to mind.

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